Marketing I-F24 Assignments

"Crafting the Perfect TikTok Sales Pitch for [Product Name]"



Product Name
Product Category
Brand/Manufacturer
Unique Product Description
Include an image of the product or brand logo.
List of the product with corresponding benefits.
Use or a table.
Add icons, pictures, or diagrams to represent features and benefits.
Create a table comparing your product with :
Price
Flavor/Ingredients
Packaging Appeal
Unique Selling Point
Use images or branding from competitors to enhance the slide.
Describe the ideal customer:
Age Group
Lifestyle/Preferences
Most Desired Features
Include a stock image or create a persona profile graphic.
Include a table with (from Part 2, Section 1).
Example:
Feature: "Lightweight packaging"
Benefit: "Easy to carry on the go"
Selling Statement: "Perfect for busy lifestyles!"
List and your responses.
Price Objection: "It's worth the cost because..."
Taste Objection: "You'll love it because..."
Novelty Objection: "This product has been highly rated because..."
Use icons or emojis to represent objections and responses.
Include that could be sold with your assigned product.
Example: If your product is a smoothie, suggest a reusable straw or shaker bottle.
Show images of suggested items.

For this project, you will be reviewing this semester's key items in a presentation format. You will research and analyze a company's product, focusing on its marketing mix (4Ps), market segments, and consumer personas. This assignment aims to develop your understanding of how companies market and sell products to their target audiences.

>> NO MORE THAN 2 PEOPLE WORKING TOGETHER! <<

Step 1: Choose your partner and business/Product
**You will choose a specific company and a SPECIFIC product from that company to focus on
Step 2: Make a COPY of the template so you can click the links in the PRESENTER NOTES
Step 3: PRACTICE... You will be presenting this as the last presentation in the class so it is important you consider all the things we have taught you... (6x6 rule, no slide reading, picture usage, spell check, grammar, and yes... you CANNOT have note cards)

There is a sample project included. Please remember that you are to work on this and it is DUE ON WEDNESDAY AT THE START OF CLASS!

Please use the Google Sheets to record your business, SPECIFIC product, and partners names

1) Finish your slideshow with your partner and SUBMIT IT HERE
2) Go to Modern States and login
3) Once logged into to Modern States (follow the prompts to make an account if needed) then watch MODULE 3 and ONLY the video for 3.1 - Complete the front and back of the sheet the sub gave you and hold onto it until I am back tomorrow.

MAKE SURE YOU KEEP UP WITH THE PACKET AND LOG IN AND WATCH ONLY 3.1 ON MODERN STATES!

https://play.blooket.com/play?hwId=66bcad0c1b097f00245116f9