Marketing SP25-2nd Block Assignments

See attached.

Once you are done you can get in groups of NO MORE than 4 and grab a board game of your choice

Go through the attached presentation and assignment then Submit a copy of your resume and cover letter here.

We will watch group presentations first, then we will discuss channels of distribution and then do a worksheet example activity on direct/indirect distribution

Marketers have to be able to understand the fundamentals of what makes a strong global brand. Building such a brand is a long-term, resource-intensive undertaking by a company. There needs to be a clear vision and strategy driving the brand message. This in turn will drive the various marketing tactics such as advertising, promotion, pricing, and more.

We will discuss the branding slides when I return but in the meantime you will fill in the notes from the slides and then complete the activity with a partner or on your own. Your choice! NO more than 2 people in a group I know there will be 1 odd if everyone picks a partner but groups of 3 are not working so if a group of 3 is left then each person will do this on their own!

1. Open the google slides attachment that says Economics of The Stanley Quencher Cup-Student. Look through the brief slides to get a solid background of Stanley.
2. DO EDPUZZLE (If for some reason the edpuzzle does not work I have attached the video and questions to be answered. The sheet that says Student Sheet Economics of Stanley is what you would use in place of the edpuzzle.************************I will need a screen shot that shows edpuzzle didnt work
Also, As a review and help for the questions there is an attachment called Key Economic Concepts that has hyperlinks on them to remind you of what those terms mean!!!
3. Look at the case study Stanley attachment, after reading you have 2 choices to complete the assignment. 
A.  Introduce a new variation of the existing product (e.g., new size, material, color, or added features to the Stanley Cup).
OR
B.  Introduce a new product that uses the Stanley brand but is in a different category (e.g., Stanley outdoor gear, Stanley tech accessories).
*Create via google slides or canva a picture of your new idea and the marketing mix for that idea (4 p's of marketing) and why you think it will work for the Stanley brand

We will do several activities as a class and you will hand in the worksheet I hand out with each one.
If you are absent you will need to do the 2 attached handouts on your own but you can do them online

Watch the attached videos and complete the notes and nearpod.

You will fill out the attached notes while watching the video
(There is a quiz Wednesday on these) the complete the business cycle worksheet

https://docs.google.com/forms/d/e/1FAIpQLScIjW1g9ipT8IApX0FV65Ae1LvvmmRv2ncLkiGZHj4hRVw_hA/viewform?usp=sharing

https://finance.yahoo.com/news/super-bowls-impact-us-economy-144832165.html
https://www.cbsnews.com/news/how-much-super-bowl-tickets-2025/

https://www.cbsnews.com/news/early-super-bowl-commercials-2025/

Bell ringers will be posted daily. You will submit this form on Friday with all the bell ringers completed in FULL SENTENCES. 
YOU will NOT be given credit if you don't have full sentences!!!!!!

1. Watch the recorded lecture with a partner and complete the paper that is mentioned. You will turn this in. (You can skip the talk as a class parts)
2. With your partner, choose a business you are familiar with and do a SWOT. WRITE IT ON THE BOARD WITH YOUR NAMES AND BLOCK. ONCE A BUSINESS HAS BEEN CHOSEN IT CANNOT BE CHOSEN AGAIN!
3. Create a presentation with your partner that covers each of the components of a SWOT analysis. You MUST have at least three Strengths, Weaknesses, Opportunities, and Threats

NO GROUPS OF THREE.. PARTNERS ONLY. YOU ARE EXPECTED TO HAVE THE SLIDES DONE AND THE PRACTICE SWOT PAPER TURNED IN BEFORE YOU LEAVE TODAY!

You are to use the attached google doc each day to answer that days bellringer. On Friday you will turn that sheet in to me.

Intro to marketing slide #20 has the assignment that we will do

You will complete this online activity on your own. This is my first chance to get a look at how you follow directions and complete assignments. 
This is all about you and the brands/businesses you like. On the last 2 slides it asks you to create a visual with specific instructions. I have attached an example of someone who did exactly what I asked for so you can reference what I expect.
I look forward to seeing some of your favorite things!

Dont stress about this. It is just a starting point so I can see how you grow throughout the semester