Marketing II LDC SP25-2nd Block Assignments
- Instructor
- Keenan Sudderth
- Term
- Spring 2025
- Department
- CTE
- Description
-
Marketing and Management II: Advanced Strategies is a study of marketing concepts and principles used in management. Students will examine the challenges, responsibilities, and risk managers face in today’s workplace. Subject matter includes finance, business ownership, risk management, marketing information systems, purchasing, promotion, and human resource skills. Specific emphasis will be placed on Management through exploration of collegiate studies paced by Pellissippi State Community College.
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Upcoming Assignments
No upcoming assignments.
Past Assignments
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COFFEE International Business Assignment
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Resume and Cover Letter Assignment
For help using Google Docs: https://support.google.com/docs/?hl=en#topic=1382883
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Job Interview Tips
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BR 4/14: What are porter's 5 competitive forces and why do managers need to know about them? Be Specific.
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BR 4/10: Why is strategy so important to managers. Be specific.
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Tuesday Apr 8th Assignment
1. Complete the guided reading on paper using the attached chapter 5 notes DO NOT GOOGLE THESE ANSWERS. YOU MUST USE THE TEXT BELOW TO ANSWER THEM. IF YOU ANSWER SOMETHING WITH AN ANSWER NOT FROM THE TEXT YOU WILL GET A ZERO.
2. Complete the chapter 5 review for a quiz sometime this week (FYI) -- If you copy and paste/copy answers from someone else you will get a ZERO
> All due today BEFORE you leave.
2. Complete the chapter 5 review for a quiz sometime this week (FYI) -- If you copy and paste/copy answers from someone else you will get a ZERO
> All due today BEFORE you leave.
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BR 4/7: What is the difference between a tactical goal and operational goal?
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Ch. 3 Open Note Quiz
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BR 4/3: What are the different timeline of goals for managers (how long do they last)? Think about first-line, middle, and top managers specifically.
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BR 4/1: What are the three skills that all managers need to have? Which is the most important to first-line managers? Why?
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BR 3/31: Explain the difference between the task and general environment. Why do managers need to know about these?
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BR 3/27: What are the four functions of management? Which is the most important and explain why.
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Turn in Hootsuite Platform Certificate
Download the PDF DO NOT SUBMIT A LINK OR SCREENSHOT!
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BR 2/24: What are ways that social media can be useful specific to your food truck in the future. Provide an example.
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BR 2/18: How can you use secondary data in your food truck project?
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BR 2/14: What type of trends can you look for in your survey?
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Want a FREE t-shirt ? Complete the google form to submit your choice
https://docs.google.com/forms/d/e/1FAIpQLScIjW1g9ipT8IApX0FV65Ae1LvvmmRv2ncLkiGZHj4hRVw_hA/viewform?usp=sharing
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BR 2/13: What is the difference between quantitative and qualitative? Be specific and give an example of a question for each.
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BR 2/12: What type of data is collected through media research. Be specific.
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US Census Assignment
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BR 2/11: What type of marketing research does the US Government conduct. For what purposes could this data be used by businesses AND the government?
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BR 2/10: Why do marketers do research? Give an example of something they would research.
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Superbowl Halftime Performance Marketing Research
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BR 2/7: Why is Break-even point an important calculation for business owners
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BR 2/6: What are the 3 main goals of pricing in your own words?
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Price Skimming/Penetration Pricing Writing Assignment
Instructions: Visit one of the following crowd funding sites and choose a product that interests you. NOTE: I know these sites are fun to browse, but try to limit your “browsing” time to about 15 minutes so you have adequate time to write.
https://www.kickstarter.com/discover/recommended?ref=discovery_overlay
https://www.indiegogo.com/explore#/browse/landing
https://www.quirky.com/
Using your selected product, write an argument supporting either penetration pricing or price skimming as the best pricing strategy to employ during its launch. Cite at least two examples from news media or other appropriate texts of how each strategy was successfully used in recent product introductions. Use these examples to support your argument.
https://www.kickstarter.com/discover/recommended?ref=discovery_overlay
https://www.indiegogo.com/explore#/browse/landing
https://www.quirky.com/
Using your selected product, write an argument supporting either penetration pricing or price skimming as the best pricing strategy to employ during its launch. Cite at least two examples from news media or other appropriate texts of how each strategy was successfully used in recent product introductions. Use these examples to support your argument.
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BR 1/31: Why is price so important to marketers? Be specific.
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BR 1/30: What is the main goal of a purchasing plan? Be specific.
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Open Note Purchasing Quiz
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BR 1/29: What does procurement mean? Give an example specific to purchasing.
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BR 1/27: When a business purchases something, what is the most important step in your opinion?
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BR 1/24: What does a cash flow statement tell us? Be specific.
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Income Statement Coffee Game Application Quiz
https://www.culinaryschools.org/kids-games/coffee-shop/
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Pop Quiz Financing the Business
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BR 1/17: Out of the four ways you can segment a market, which one is most helpful for marketers in your opinion and why?
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BR 1/16: What are some things you, personally, need to work on before your presentation?
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BR 1/15: What were the four criteria of a strong business from yesterday?
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BR 1/14: What are the components of a SWOT analysis?
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BR 1/13: What are two things you need to do before your presentation in 10 minutes?
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BR 1/9: What makes a good presentation? Be specific as to for the presenter and the audience.
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BR 1/8: What are traits of an entrepreneur?
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Marketing II Pre-test (Completion )
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Famous Entrepreneur One-Slide Research
You will be researching a famous entrepreneur assigned at random. This entrepreneur owns a famous company. You are to research and include the following to share with the class on one slide.
>> KEEP IN MIND: Your audience does not want to read a novel. PLEASE do not have more than 6 bullets (a general rule as well is no more than 6 words --> full sentences are a NO GO)...
>> Part of this assignment will challenge you to remember items in your presentation. There will be elements that will directly listed on the slide while others will be just said aloud while you present.
Include the following:
* Photo of entrepreneur
* Evolution of the business/service entrepreneur started (Where is it at now & where did it come from?)
* Products and services for entrepreneur's business
* Background of entrepreneur
- Education?
- Professional Experience?
- How they became an entrepreneur?
- Why they were successful?
* Who is the Target Market?
>> KEEP IN MIND: Your audience does not want to read a novel. PLEASE do not have more than 6 bullets (a general rule as well is no more than 6 words --> full sentences are a NO GO)...
>> Part of this assignment will challenge you to remember items in your presentation. There will be elements that will directly listed on the slide while others will be just said aloud while you present.
Include the following:
* Photo of entrepreneur
* Evolution of the business/service entrepreneur started (Where is it at now & where did it come from?)
* Products and services for entrepreneur's business
* Background of entrepreneur
- Education?
- Professional Experience?
- How they became an entrepreneur?
- Why they were successful?
* Who is the Target Market?
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BR 1/7: What is something that you want to learn in this class?
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